Hello!
I’m Patrick Matzenbacher, copywriter and Senior Vice President, Creative Director at Leo in Chicago. In 2024, I was named one of Ad Age’s A-List Creatives.
For more than 20 years, I’ve created campaigns for brands including Doritos, Flamin’ Hot, Airheads, Michelob Ultra, MTV, and Billboard.
Before joining Leo, I was Creative Director at Highdive, where I created a kid-sized trick-or-treating robot for Airheads.
Prior to that, I worked at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl, helped develop a first-of-its-kind AI project for the Dalí Museum, and led a Flamin’ Hot campaign helping college students say “FU” to student loan debt.
Earlier, at FCB Chicago, I created Michelob Ultra’s “It’s Only Worth It If You Enjoy It” platform on Super Bowl LIII.
When I’m not making ads, I love long walks, studying comedic character archetypes, and dissecting TV show plots with my wife.
Thanks for checking out my portfolio.
︎ ︎
I’m Patrick Matzenbacher, copywriter and Senior Vice President, Creative Director at Leo in Chicago. In 2024, I was named one of Ad Age’s A-List Creatives.
For more than 20 years, I’ve created campaigns for brands including Doritos, Flamin’ Hot, Airheads, Michelob Ultra, MTV, and Billboard.
Before joining Leo, I was Creative Director at Highdive, where I created a kid-sized trick-or-treating robot for Airheads.
Prior to that, I worked at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl, helped develop a first-of-its-kind AI project for the Dalí Museum, and led a Flamin’ Hot campaign helping college students say “FU” to student loan debt.
Earlier, at FCB Chicago, I created Michelob Ultra’s “It’s Only Worth It If You Enjoy It” platform on Super Bowl LIII.
When I’m not making ads, I love long walks, studying comedic character archetypes, and dissecting TV show plots with my wife.
Thanks for checking out my portfolio.
︎ ︎