Hello!
I’m Patrick Matzenbacher, creative director and copywriter at Highdive, in Chicago.
With over 20 years of experience, I've had the privilege of crafting campaigns for major brands such as Doritos, Flamin’ Hot, Michelob Ultra, MTV, and Billboard, among others. In 2024, I was honored to be a finalist for AdAge's Creative of the Year.
Before joining Highdive, I was at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl 2024. I also helped develop a first-of-its-kind AI project for the Dalí Museum and a campaign for Flamin’ Hot that helps college students say “FU” to student loan debt.
Prior to joining Goodby, I was at FCB Chicago, working on Michelob Ultra. My team and I created the brand’s platform, “It’s Only Worth It If You Enjoy It,” launched during Super Bowl LIII.
Before I arrived in the US in 2018, I was in Brazil, where I worked at DM9DDB, Ogilvy, and other agencies. Even further back, I launched a poetry album, did stand-up comedy, and worked as an English teacher — yeah, I’m into grammar.
I love going for long walks, studying comedic character archetypes, and dissecting TV show plots with my wife, but most importantly, I have a passion for crafting boundary-pushing work that doesn't look, feel, or smell like ads.
Thank you for checking out my portfolio. If you’d like to know a few more things about me, keep scrolling.
︎ ︎
I’m Patrick Matzenbacher, creative director and copywriter at Highdive, in Chicago.
With over 20 years of experience, I've had the privilege of crafting campaigns for major brands such as Doritos, Flamin’ Hot, Michelob Ultra, MTV, and Billboard, among others. In 2024, I was honored to be a finalist for AdAge's Creative of the Year.
Before joining Highdive, I was at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl 2024. I also helped develop a first-of-its-kind AI project for the Dalí Museum and a campaign for Flamin’ Hot that helps college students say “FU” to student loan debt.
Prior to joining Goodby, I was at FCB Chicago, working on Michelob Ultra. My team and I created the brand’s platform, “It’s Only Worth It If You Enjoy It,” launched during Super Bowl LIII.
Before I arrived in the US in 2018, I was in Brazil, where I worked at DM9DDB, Ogilvy, and other agencies. Even further back, I launched a poetry album, did stand-up comedy, and worked as an English teacher — yeah, I’m into grammar.
I love going for long walks, studying comedic character archetypes, and dissecting TV show plots with my wife, but most importantly, I have a passion for crafting boundary-pushing work that doesn't look, feel, or smell like ads.
Thank you for checking out my portfolio. If you’d like to know a few more things about me, keep scrolling.
︎ ︎
This is my partner, Ricardo Matos. Check out his book: www.ricardomatos.work
Do we work tirelessly? Yes. Do we keep on smiling? Hell yeah.
I believe that passion, resilience, team work,
Sometimes we overdress for dinner at Taco Bell.