Hello!
I’m Patrick Matzenbacher, copywriter and Senior Vice President, Creative Director at Leo in Chicago. In 2024, I was named one of Ad Age’s A-List Creatives. In 2025, I became the creative lead on Papa Johns after helping Leo Chicago win the pitch.
For more than 20 years, I’ve created campaigns for brands including Doritos, Flamin’ Hot, Airheads, Michelob Ultra, MTV, and Billboard.
Before joining Leo, I was Creative Director at Highdive, where I created a kid-sized trick-or-treating robot for Airheads.
Prior to that, I worked at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl, helped develop a first-of-its-kind AI project for the Dalí Museum, and led a Flamin’ Hot campaign helping college students say “FU” to student loan debt.
Earlier, at FCB Chicago, I created Michelob Ultra’s “It’s Only Worth It If You Enjoy It” platform on Super Bowl LIII.
When I’m not making ads, I love long walks, studying comedic character archetypes, and dissecting TV show plots with my wife.
Thanks for checking out my portfolio.
︎ ︎
I’m Patrick Matzenbacher, copywriter and Senior Vice President, Creative Director at Leo in Chicago. In 2024, I was named one of Ad Age’s A-List Creatives. In 2025, I became the creative lead on Papa Johns after helping Leo Chicago win the pitch.
For more than 20 years, I’ve created campaigns for brands including Doritos, Flamin’ Hot, Airheads, Michelob Ultra, MTV, and Billboard.
Before joining Leo, I was Creative Director at Highdive, where I created a kid-sized trick-or-treating robot for Airheads.
Prior to that, I worked at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl, helped develop a first-of-its-kind AI project for the Dalí Museum, and led a Flamin’ Hot campaign helping college students say “FU” to student loan debt.
Earlier, at FCB Chicago, I created Michelob Ultra’s “It’s Only Worth It If You Enjoy It” platform on Super Bowl LIII.
When I’m not making ads, I love long walks, studying comedic character archetypes, and dissecting TV show plots with my wife.
Thanks for checking out my portfolio.
︎ ︎