Hello!
I’m Patrick Matzenbacher, creative director and copywriter at Highdive, in Chicago.
In 2024, I was one of AdAge's A-List creatives.
For over 20 years, I've worked on campaigns for brands such as Doritos, Flamin’ Hot, Michelob Ultra, MTV, and Billboard, among others.
Before joining Highdive, I was at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl 2024. I also helped develop a first-of-its-kind AI project for the Dalí Museum and a campaign for Flamin’ Hot that helps college students say “FU” to student loan debt.
Prior to joining Goodby, I was at FCB Chicago, working on Michelob Ultra. My team and I created the brand’s platform, “It’s Only Worth It If You Enjoy It,” launched during Super Bowl LIII.
Before I arrived in the US in 2018, I was in Brazil, where I worked at DM9DDB, Ogilvy, and other agencies. Even further back, I launched a poetry album, did stand-up comedy, and worked as an English teacher — yeah, I’m into grammar.
When not making ads, I love going for long walks, studying comedic character archetypes, and dissecting TV show plots with my wife.
Thank you for checking out my portfolio. If you’d like to know a few more things about me, keep scrolling.
︎ ︎
I’m Patrick Matzenbacher, creative director and copywriter at Highdive, in Chicago.
In 2024, I was one of AdAge's A-List creatives.
For over 20 years, I've worked on campaigns for brands such as Doritos, Flamin’ Hot, Michelob Ultra, MTV, and Billboard, among others.
Before joining Highdive, I was at Goodby Silverstein & Partners, where I created Dina & Mita for the Super Bowl 2024. I also helped develop a first-of-its-kind AI project for the Dalí Museum and a campaign for Flamin’ Hot that helps college students say “FU” to student loan debt.
Prior to joining Goodby, I was at FCB Chicago, working on Michelob Ultra. My team and I created the brand’s platform, “It’s Only Worth It If You Enjoy It,” launched during Super Bowl LIII.
Before I arrived in the US in 2018, I was in Brazil, where I worked at DM9DDB, Ogilvy, and other agencies. Even further back, I launched a poetry album, did stand-up comedy, and worked as an English teacher — yeah, I’m into grammar.
When not making ads, I love going for long walks, studying comedic character archetypes, and dissecting TV show plots with my wife.
Thank you for checking out my portfolio. If you’d like to know a few more things about me, keep scrolling.
︎ ︎
This is my partner, Ricardo Matos. Check out his book: www.ricardomatos.work
Do we work tirelessly? Yes. Do we keep on smiling? Also yes.
I believe that passion, resilience, team work,
A flaw? Sometimes we overdress for dinner at Taco Bell.