Campaign for CCSP, the largest Brazilian advertising festival, making fun of cliché behaviors from Brazilian creatives.
TRANSLATION:
Checks friends’ posts on Facebook.
Saves references from Fffffound.
Watches a few ads.
Watches a videocase.
Checks Facebook again.
Watches the new Comedy Central video on Youtube.
Starts working.
Complains about working overtime.
Unbovine Yourself.
Brazilian Advertising Festival.
TRANSLATION:
Stopping power – Check.
Engagement – Check.
Brand linkage – Check.
Appetite Appeal - Check
Hence, the spot is good.
Unbovine Yourself.
Brazilian Advertising Festival.
TRANSLATION:
Worries about the “death of print” in advertising.
Complains that no one reads alltype ads.
Creates a few scam print ads for Cannes.
Mourns the end of print publications in Brazil.
Never, ever, reads any magazines or newspapers.
Unbovine Yourself.
Brazilian Advertising Festival.
TRANSLATION NOTE:
All of these places are big clichés in Brazilian advertising shootings. The same museum, old building, bridge and park that can be seen over and over.
The spot opens in front of MASP.
Cut to Copan.
Cut to Ponte Estaiada.
Cut to Ibirapuera.
Ends with a beautiful night shot (in front of Masp).
Unbovine Yourself.
Brazilian Advertising Festival.
TRANSLATION:
Plaid shirt.
Jeans.
Thick eyeglasses frames.
Funny t-shirt.
Long beard (if it’s a guy).
Tattoo.
Piercing (optional).
Skull adornment (preferably a vintage one).
Unbovine Yourself.
Brazilian Advertising Festival.
